Download Ebook The Fall of the Packard Motor Car Company
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The Fall of the Packard Motor Car Company
Download Ebook The Fall of the Packard Motor Car Company
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Told for the first time this is the complete story of the puzzling decline and fall—in the midst of a huge automotive boom—of one of America’s most prestigious automobile manufacturers
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Product details
Paperback: 324 pages
Publisher: Stanford Univ Pr (September 1, 1997)
Language: English
ISBN-10: 0804731659
ISBN-13: 978-0804731652
Product Dimensions:
7.5 x 1.2 x 10.2 inches
Shipping Weight: 12.6 ounces
Average Customer Review:
4.7 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#656,045 in Books (See Top 100 in Books)
Enjoyed the book. As an employee of a municipality, (non profit) it opened my eyes to the innovate or die mentality that most businesses face today. The fact that they hired Booze Allen, a business consultant, but were still unable to turn things around coupled with some bad luck timing wise was very interesting.Interesting that CEO Nance attempted to borrow more money from the bank(s) that refused spelled the end.
Not quite as dismal as the title. Plenty of information not available elsewhere. Very readable. Provides a feel of the personalities. Very few good photos.
James Ward has researched, compiled, and written a fine explanation for those of us who admire the great American cars, especially the Packard. Well done!
My boyfriend Tom is an automotive historian, who has read this book before--LOVED IT & was waiting for a good price to add it to his colection. The item's condition was truly worthy of the FINE historical account he KNEW it to be. So we're both VERRY happy with Amazon. If you want a REVIEW of the book ITSELF--Tom says it's a MUST-HAVE for ANY serious Packard fan & a SHOULD-HAVE for any fan OR student of independent auto-makers in general!
Excellent book, not only for Packard fanciers but also for those in marketing and product planning. Authoritative and detailed.
Some good info here, but the overall book is a little bit dry. Mr Ward uses a lot of sources for his writings here, but I get the sense he never really tells us what his opinion is of the reason the Packard Motor Car Company failed. Still, I enjoyed the book but it could have been better.
If you are a car person and are old enough to remember your Dad telling you about a Packard - this is a good read. It carries you through the blunders of bad marketing, great workmanship and the desire to be all things to all buyers. It can be a slow read at times but details the business side of the Packard.
This is an excellent history of the last decade of operation of a once proud company and the man who tried to save it. It presents company president James Nance as a talented executive whose strategies were constantly thwarted by fast moving events beyond his control.It provides an excellent analysis of the trends in the market that the after World War II, the problems faced by the independent auto manufacturers, and the variety of responses their respective company presidents made.The author does an excellent job of tracing the decision making process by company executives and their board of directors despite the fact that company records were burned shortly after the band was dropped.
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