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Product details
File Size: 6619 KB
Print Length: 342 pages
Publisher: Oxford University Press; 1 edition (September 1, 2015)
Publication Date: September 1, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B013RLQACK
Text-to-Speech:
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Amazon Best Sellers Rank:
#403,432 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is filled with a great amount of useful and practical information that could help individuals, groups and organizations become more creative. The book explains that we have four ways of thinking, through concepts, emotions, perceptions and motivations, and that these provide different ways to access creativity. In addition, we can zoom in or out conceptually from the highly abstract to the minutely concrete, and everything in between. There is also so called "in between time" or time apart from directly thinking about a subject that can lead to creative thoughts. All of these intermingle at different levels and at different times, with no set way of combining them to ensure a creative outcome. The only admonition would be that one not be stuck in any one combination of approaches. The problem with the book is that it is written for academics and is dense with jargon from various fields, including psychology, neuroscience and management. Reading through the text is a chore, one that I had to constantly remind myself was worthwhile because of the wealth of information. This book screams for a plain language edition with more dynamic illustrations.
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